A Guide To Google SEO Algorithm Updates
Google Panda: First released in February 2011, the Panda update aimed to reduce rankings for low-quality sites and reward sites with high-quality, original content.
Google Penguin: First released in April 2012, the Penguin update aimed to reduce rankings for sites that violated Google’s Webmaster Guidelines, including those using spammy techniques to manipulate their rankings.
Google Hummingbird: Launched in August 2013, the Hummingbird update was designed to improve the way Google understands search queries and provide more relevant search results.
Google Pigeon: Launched in July 2014, the Pigeon update was designed to improve local search results by taking into account location and distance from the searcher.
Google Mobile-Friendly Update: Also known as “Mobilegeddon,” this update was launched in April 2015 to boost rankings for mobile-friendly webpages and demote those that weren’t optimized for mobile.
Google Possum: Launched in September 2016, the Possum update was designed to improve local search results by taking into account the physical location of the searcher.
Google Fred: Launched in March 2017, the Fred update aimed to reduce the rankings of low-quality content, including sites with excessive ads and affiliate links.
Google BERT: Launched in October 2019, the BERT update was designed to help Google better understand natural language queries and provide more relevant search results.